King Lear Essays (1182 words) - King Lear, British Films

King Lear King Lear King Lear, by William Shakespeare, is a tragic tale of filial conflict, personal transformation, and loss. The story revolves around the King who foolishly alienates his only truly devoted daughter and realizes too late the true nature of his other two daughters. A major subplot involves the illegitimate son of Gloucester, Edmund, who plans to discredit his brother Edgar and betray his father. With these and other major characters in the play, Shakespeare clearly asserts that human nature is either entirely good, or entirely evil. Some characters experience a transformative phase, where by some trial or ordeal their nature is profoundly changed. We shall examine Shakespeare's stand on human nature in King Lear by looking at specific characters in the play: Cordelia who is wholly good, Edmund who is wholly evil, and Lear whose nature is transformed by the realization of his folly and his descent into madness. The play begins with Lear, an old king ready for retirement, preparing to divide the kingdom among his three daughters. Lear has his daughters compete for their inheritance by judging who can proclaim their love for him in the grandest possible fashion. Cordelia finds that she is unable to show her love with mere words: "Cordelia. [Aside] What shall Cordelia speak? Love, and be silent." Act I, scene i, lines 63-64. Cordelia's nature is such that she is unable to engage in even so forgivable a deception as to satisfy an old king's vanity and pride, as we see again in the following quotation: "Cordelia. [Aside] Then poor cordelia! And not so, since I am sure my love's More ponderous than my tongue. " Act I, Scene i, lines 78-80. Cordelia clearly loves her father, and yet realizes that her honesty will not please him. Her nature is too good to allow even the slightest deviation from her morals. An impressive speech similar to her sisters' would have prevented much tragedy, but Shakespeare has crafted Cordelia such that she could never consider such an act. Later in the play Cordelia, now banished for her honesty, still loves her father and displays great compassion and grief for him as we see in the following: "Cordelia. O my dear father, restoration hang Thy medicine on my lips, and let this kiss Repair those violent harms that my two sisters Have in reverence made." Act IV, Scene vii, lines 26-29. Cordelia could be expected to display bitterness or even satisfaction at her father's plight, which was his own doing. However, she still loves him, and does not fault him for the injustice he did her. Clearly, Shakespeare has crafted Cordelia as a character whose nature is entirely good, unblemished by any trace of evil throughout the entire play. As an example of one of the wholly evil characters in the play, we shall turn to the subplot of Edmund's betrayal of his father and brother. Edmund has devised a scheme to discredit his brother Edgar in the eyes of their father Gloucester. Edmund is fully aware of his evil nature, and revels in it as seen in the following quotation: "Edmund. This is the excellent foppery of the world, that when we are sick in fortune, often the surfeits of our own behaviour, we make guilty of our disasters the sun, the moon, and stars; as if we were villains on necessity; fools by heavenly compulsion; knaves, thieves, and treachers by spherical predominance; drunkards, liars, and adulterers by an enforced obedience of planetary influence; and all that we are evil in, by a divine thrusting on. ... I should have been that I am, had the maidenliest star in the firmament twinkled on my bastardizing." Act I, scene ii, lines 127-137, 143-145. Clearly, Edmund recognizes his own evil nature and decides to use it to his advantage. He mocks the notion of any kind of supernatural or divine influence over one's destiny. Edgar must go into hiding because of Edmund's deception, and later Edmund betrays Gloucester himself, naming him a traitor which results in Gloucester's eyes being put out. Edmund feels not the slightest remorse for any of his actions. Later on, after the invading French army has been repelled, Lear and Cordelia have been taken captive and Edmund gives these chilling words to his captain: "Edmund. Come hither captain; hark. Take thou this note: go follow them to prison; One step I have advanced thee; if thou dost As this instructs thee, thou dost make thy way To noble fortunes: know thou this, that men Are as the time is: to be tender-minded Does not become a sword: thy great employment Will not bear question; either say thou'lt

Brand Loyalty Depends On Brand Elements The WritePass Journal

Brand Loyalty Depends On Brand Elements Introduction Brand Loyalty Depends On Brand Elements IntroductionReferencesRelated Introduction A brand is a design, term, name, or any feature used to identify the products or services of a seller from the ones of other sellers in the market (Jacoby and Chestnut, 1978). Although there is a large body of research on brand loyalty in marketing literature, the relationship between brand loyalty and brand elements has not always been well documented or understood. In this essay, the contention of whether brand elements play a significant role in influencing the loyalty of consumers shall be raised. First, a definition of brand loyalty and brand elements will be outlined, followed by arguments for and against the claim that brand loyalty is dependent on brand elements. In so doing, this essay will draw on marketing and consumer behaviour literature as well as case studies from well-known brands to illustrate the arguments. Brand loyalty has been considered as the conscious or unconscious decision of a consumer to continually repurchase a brand (Keller, 2007).   Brand loyalty has always represented one of the top priorities for a brand. Brand giants such as Coca-Cola and Pepsi for example, frequently bring out brand loyalty promotions such as â€Å"My Coke Rewards† and â€Å"Pepsi Stuff† in order to retain its committed consumers (Dick and Basu, 1994). Conversely, brand elements refers to the different components that make up a brand. These can include both internal and external elements. Internal elements, for example, include brand personality and promise whilst external elements refer to associations, image and positioning of a brand. Building from these two key concepts, it may be argued that brand loyalty can only be achieved if a number of effective brand elements are firmly in place. Some have argued that external elements such as brand positioning are critical in cultivating trust between the consumers and the brand (McCole, 2004). Brand positioning refers to the aspects of the brand used in the specialization of the organization, its target market, the unique value of the company and the benefits a consumer would acquire from buying its products and services.   Brand positioning also expends effort in differentiating a company over competitors. It is therefore possible that it is only once a consumer acquires greater knowledge and clarity of a company’s specialization, unique value and potential benefits, that he/she will be more likely to repurchase the product and therefore ensuring brand loyalty (Aaker, 1995). In a similar vein, the element of brand promise can also be seen to play a major role i n brand loyalty. Brand promise refers to the particular element that consumers expect to be delivered by the company each time the consumer purchases an item and/or service. By this definition, brand promise is a multi-level element as it involves factors such as expectation, interaction of employees to meet these outcomes and delivery (Cowley, 1991). If each of these elements is in place, consumers are much more likely to express loyalty to the brand. An additional argument that supports the claim that brand loyalty is dependent on brand elements can be drawn from examining one of the internal elements; brand personality. Every brand can be said to carry its own unique brand personality. Brand personality personifies the brand in terms of human characteristics and traits (Kapferer, 2008; Aaker, 1995). A brand without personality and warmth, for example, is likely to garner zero loyalty from consumers and will be much more sensitive to prices (Uncles Goodhardt, 2004). A positive and distinctive brand personality on the other hand, is much more likely to elicit favourable outcomes such as increased preference, usage and loyalty (Aaker, 1997). There is a well-established body of literature that highlights that a clear brand personality not only enhances brand preference but improves loyalty (Kressman et al 2006) but also allows consumers to express and project their ideal selves to others (Belk, 1988). The brand becomes an extension of the consumer’s self. Brand personality, can therefore be shown to play a critical role in allowing consumers to connect on a personal level with a brand and hence be more likely to leave a long-lasting positive imprint that leads to repurchase and gradually builds up brand loyalty. However, it may also be argued that brand loyalty can also be build up, independent of brand elements. This argument focuses on the importance of strategy, rather than brand elements. An example to illustrate the importance of strategy can be seen from the changes that have occurred in marketing over the last decade. For example, due to the advances of web 2.0 and social networks, traditional marketing practices of examining consumer trends, conducting focus groups and assessing demographics have been supplemented by social media marketing on social networks, videos and blogs. The number of companies and businesses leveraging the social network platform to connect with consumers via fan pages is increasing every day and global companies such as Coca-Cola, Mercedes-Benz, Starbucks, Disney, New York Times, Red Bull, to name a few, are now prominent fixtures on social networks. Coca-Cola, for example, allowed two of its fans who created the brand’s Facebook fan page to continue t o manage it on Facebook. It is not surprising therefore, that Coca-Cola has now amassed over thirty-four million Likes worldwide. Starbucks has similarly demonstrated the importance of a social media marketing strategy in the creation of â€Å"My Starbucks Idea†, a site that allows consumers to submit suggestions that are reviewed and often implemented. As market research has indicated that more than 80% of individuals who â€Å"Like† a brand or product on Facebook are loyal consumers (DDB Worldwide, 2010), new strategies of social media marketing and innovative fan pages are increasingly becoming important in the success of a brand. Elements such as brand image and personality may have been important ten years ago, but brand loyalty can now be independent. One may also adopt a perspective that unites the opposing arguments and postulates that brand elements are important, but not requirements of brand loyalty. Instead, a number of other factors are important such as in the case of â€Å"Spurious Loyalty† in which customers may repurchase a brand due to situational constraints or out of convenience. Moreover, it has also been suggested that brand loyalty contains a considerable degree of pre-dispositional commitment towards a brand that has nothing to do with the brand elements (Punniyamoorthy and Raj 2007). As there are no specific theories and approaches that address the question of brand loyalty and brand elements, it is difficult to provide a definitive answer. However, over the course of the essay, it has become apparent that brand elements do play a pivotal role in brand loyalty and that consumers are likely to repurchase a brand because they perceive the brand to serve their product needs by offering the right features of the product, price, quality and image as well. However, it has also become clear that brand loyalty is grossly influenced by decisions that take place independent of brand elements. In conclusion, a balance between both arguments would definitely be most effective for addressing the claim. In the future, a greater body of work is necessary to aid researchers, scholars and marketers to come closer to understanding the multi-dimensional nature of brand loyalty. References Aaker, D. 1995. Building Strong Brands, Free Press, New York. Belk, R. W. 1988. Possessions and the extended self. Journal of Consumer Research, 15, pp. 139-168. Cowley, D. 1991. Understanding Brands, Kogan Page, London. DDB Worldwide OpinionWay Survey. Facebook and Brands. October 2010. Dick, A. S. and Basu, K. 1994. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22, pp. 99-113. Jacoby, J. Chestnut, J. 1978. Brand Loyalty: Measurement Management, Wiley, New York. Kapferer, J. 2008. The New Strategic Brand Management, Kogan Page, London. Keller, K. 2007. Strategic Brand Management, Prentice Hall, New Jersey. Kressmann, F., Sirgy, M., Herrmann, A., Huber, F., Huber, S., and Lee, D. 2006. Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59, 955-964. McCole, P. 2004. Refocusing marketing to reflect practice: The changing role of marketing for business, Marketing Intelligence Planning, Vol. 22 Issue 5, pp.531 539. Punniyamoorthy, M and Prasanna Mohan Raj. 2007. An empirical model for brand loyalty measurement, Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 4, pp. 222-233. Uncles, L Goodhardt, M. (2004), Understanding Brand Performance Measures: Using Dirichlet Benchmarks, Journal of Business Research, Vol.57, Issue12, pp.1307-1325.

Low-Costs in Aviation Industry Essay Example | Topics and Well Written Essays - 750 words

Low-Costs in Aviation Industry - Essay Example The proliferation of low-cost carriers came into being after the 9/11 attacks that were directed towards the Americans. According to the Irish career boss, lowering the cost in the aviation industry will result to carriers accessing a pool of passengers that would be used to replace high-income passengers that would not be using air travel. According to him, low-cost flights would serve the needs of cost conscious passengers. These passengers are concerned with making saving or using the minimal amounts on travel expenses. Low-cost flight carriers target passengers who are keen on cost related issues.Managers have determined that price is the largest determinant that influences consumer decision-making processes. Therefore, it is the responsibility of the managers to ensure that their products and services are priced lowly. In the aviation industry, lowering flight charges would facilitate increased traffic for carriers. This will, in turn, lead to increased profitability for the org anization. In this context, managers are required to initiate measures that would ensure that despite the carrier having cheap services; it makes profits.For instance, some managers took advantage of the 9/11 attack to buy new air crafts, which enabled them to exercise low-cost activities (Dunn, 2009). Managers are concerned with incorporating innovative activities in their flights at a relatively low cost. Such innovations and features would attract customers to carriers.

Personal use of ethics Essay Example | Topics and Well Written Essays - 750 words

Personal use of ethics - Essay Example Ethics can be further sub-divided in many forms, such as deontological ethics, utilitarian ethics, natural law ethics, Divine command ethics, social contract ethics, care ethics, virtue ethics, and normative ethics. All these ethics have a very specific and pivotal role in personal life of an individual, as well as his/her professional commitments (Mizzoni?, 2010). Deontological ethics can be referred to as morality, obligation or rule based ethics. Deontology dictates the moral values of a person as a response to the rules and regulations even if he or she is not being monitored. It is something related to self discipline. Utilitarian ethics include all good and bad results of an act, which are produced after completion of an act or popped-up at any stage during the act. The acts can be classified as morally right or wrong only if the consequences are so significant that a person wishes to see the agent compelled, not merely persuaded and exhorted, to act in the preferred manner. Vi rtue ethics is the ordinary times of our lives when we face daily life decisions that involve conflict of values. It is concerned about how people express and form their character through their choices and actions in everyday situation. It sees the ordinary life as the place where most of moral life takes place (Pojman?, 2005). Virtue ethics in normal life Among the above defined ethics, virtue ethics is the most common and important of all ethics as it has a role to play in every walk of life. It forms the basis towards other major approaches; it is goal oriented ethics because we strive to live morally in order to move closer to the perfection that God desires and perfect union with the God that awaits us. Virtue ethics are commonly referred as Aristotelian virtue ethics. These ethics are teleological as the character values of a person are linked with relations to other human beings. In our daily life and our connection with the people around us, the thing that creates the person ality image is purely dependent upon some of the factors. The first factor is how much obligations one has to him/herself, the family, the community or the world at large. These obligations come through the basic character traits induced in grooming and personality development. The second factor is being fair in life with everyone, irrespective of the fact that this person is known or unknown to you (Carr? and Steutel, 1999). Having achieved a better standard in virtue ethics by some of the factors mentioned above, the individual can influence all aspects of his/her life, including the profession. A person with strong character traits will definitely be loyal and hardworking to the profession, thereby keeping an instinct check on his/her dealings and response to the surrounding people. Justified behaviour with everyone is of utmost important in our day to day life; whether we are at home with families, out in market for shopping or in hospital for medical care (Shaw?, 1993). In toda y’s era, everyone around us seems to be much self-centred, busy in the personal life, committed to the private business; thereby ignoring or not paying the due attention to the rights of people around. We observe the same while we are travelling on the road, interacting with people in markets, in the streets and even in the hospitals. We only focus on requirements and needs specific to us without realizing that someone may be in more distress or has got more disturbances. Even if we extend help to someone, s/he feels

Private Wealth Management Internship Sample Writing Paper Essay Example for Free

Private Wealth Management Internship Sample Writing Paper Essay I am a business and economics major interested in interning in a Private Wealth Management institution in Washington. I plan to have a career in Private Wealth/Asset Management also known as Private Banking. Private Banks can either be a department in a larger bank or independent investment firms. In the past, they solely served wealth individuals. However, now former middle class entertainment stars, politicians, writers are now turning affluent overnight. They will need the services of a Private Banker to oversee. This is a crucial branch of the financial industry. In view of the current crisis rocking the financial and real estate markets, most property owners want to spend less and save more in case there is a recession. Therefore, Private Bankers are necessary to guide the high net worth individual to design and implement a beneficial financial portfolio for both parties. Private Bankers assist in the management of personal and business properties. First, they protect and preserve already existing assets by applying all the business or economic competencies, accounting skills and law knowledge that they acquired through education or experience, to ensure that the client’s portfolio does not diminish in value. Alternatively, they can work jointly with other professional such as lawyers and government agencies e.g. The Trust Department. Second, Private Bankers invest their client’s properties and monies in diverse investment vehicles to grow their clients’ portfolios while reducing the risks of losses and maximizing profits. Third, these Private Wealth Managers balance the investments of their’ clients with a view to finding them fair tax regimes creating enough income to cater for expenses.   Fourth, they advise clientele on personal finance decisions including the purchases of real estate, insurance etc. Fifth, some offer distinctive services such as: planned donations for charity; transfer and running of agricultural real estate; purchase, valuation, sale and administration of art collections; assessment of intellectual properties; and liquidation of royalties accrued from book or movie sales. ( Martinez and Martinez, 1-43) Initially, I want to get an internship as a Private Wealth Management Trainee in any of the major private Asset Management firms in Washington, then later move up the ladder and open up my own firm one day. Private Wealth Management is not just about multiplying dollars, but it also has a personal side, which is why I was attracted to it in the first place. It is remnant of the banking industry of the Wild West banking style when your banker was your friend and involved himself completely in the financial activities of his customers. I prefer Private Banking because of three reasons which have nothing to do with money. One is the personal service offered to the client. The Private Banker will interact intimately with his client. They share a cordial relationship based on trust. Finances are one of the most important issues in anyone’s life. Money is vital for survival. A client should be able to know who is handling this precious commodity by face and why this private banker makes those decisions for him. Two, the investment strategies are tailored to satisfy the needs of the customer. In private banking, the managers take into account the different backgrounds and goals of their clientele. Ultimately, the client is the own who determines what path his investments will take. This is because he shares his financial dreams with the private banker who designs financial plans based on these thoughts, invest the money and adjust the portfolio accordingly. Three, there is a degree of independence. The Private Banker does not work under the same time-space constraints as banker. They deal with their clients at different locations and may work in different deadline and schedules from a corporate or retail banker. They conduct business in different environments and are not confined to offices. This freedom of movement and spontaneity is very attractive to me.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As much as Private Banking is personal, the principal in private management is making profit. I know how to calculate figures and combine varied investment media in such a way as to maximize on the benefits of the market. I make an excellent Private Banker because I already have the qualities for this career. I am patient, possess great people skills, have sound business and economic training and I am not afraid of dealing with large sums of money, prime property. My greatest asset is my good rapport with people. A Private Banker needs to have a convivial relationship with his clients and that description describes to a tee.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While in Washington I plan to research on the diverse communication and relational methods that Private Bankers employ to attract, attain, and retain clientele. This is because the emphasis of Private Banking to me is based on not just portfolio management but client management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Private Banking is an area of the finance industry that has lived for many years with the unfair tag of snobbery. However, I believe that Private Banking is the way of future. I predict in 10 years time Private Bankers will be in high demand as the financial market grows in complexity and the public becomes more educated about the importance and relevance of asset or wealth management to assure their current financial freedom and that of their loved ones. Bibliography Martinez, Mike. and Michael, Martinez. Vault Career Guide to Private Wealth Management. Vault Inc. 2007.

Elie Wiesel’s Night and Corrie Ten Booms The Hiding Place Essay

Elie Wiesel’s Night and Corrie Ten Boom's The Hiding Place Many outsiders strive but fail to truly comprehend the haunting incident of World War II’s Holocaust. None but survivors and witnesses succeed to sense and live the timeless pain of the event which repossesses the core of human psyche. Elie Wiesel and Corrie Ten Boom are two of these survivors who, through their personal accounts, allow the reader to glimpse empathy within the soul and the heart. Elie Wiesel (1928- ), a journalist and Professor of Humanities at Boston University, is an author of 21 books. The first of his collection, entitled Night, is a terrifying account of Wiesel’s boyhood experience as a WWII Jewish prisoner of Hitler’s dominant and secretive Nazi party. At age 16 he was taken from his home in Sighet, Romania and became one of millions of Jews sent to German concentration camps. At the Auschwitz and Buchenwald, Wiesel witnessed the death of his parents and sister. In 1945, the latter of the camps was overtaken by an American resistance group and the remaining prisoners freed, including the drastically changed man in Wiesel. The once innocent, God-fearing teenager had become a lonely, scarred, doubting individual. Corrie Ten Boom (1892-1983), a religious author and inspirational evangelist, traveled and spread Christianity throughout sixty-one countries, even into her eighties. Her autobiography, The Hiding Place, is an account of her inner strength found through God in the midst of the physical and emotional turmoil of German concentration camps. During World War II, the Ten Boom family took action against the Nazi movement and began an underground hiding system, saving over 700 Jewish lives. (Contemporary Authors, 470) They were discovered and sent from their Haarlem, Holland home to Scheveningen, a Nazi prison. Ten Boom, in her 50’s, was placed on trial for leading the underground system and sent to a German work camp. There she witnessed her father and sister’s death as well as the birth of her inner strength and hope for the future. Upon release from Ravensbruck, Ten Boom began caring for victims of the war and Holocaust and used her powerful speaking ability to share the trials and triumphs of her life. Together, these two powerful authors relive the horror and pain of the Holocaust to educate the unaware world. They teach of the past, warn of the future, an... ...n & Co., Inc., 1962); excerpted and reprinted in Contemporary Literary Criticism, Vol. 3, ed. Carolyn Riley (Detroit: Gale Research Inc., 1975), p. 526. Alvarez, A. â€Å"The Literature of the Holocaust† (Random House, 1968); excerpted and reprinted in Contemporary Literary Criticism, Vol. 3, ed. Carolyn Riley (Detroit: Gale Research Inc., 1975), p. 527. Appendix II. Popular World Fiction. Vol. 3. Washington, D.C.: Beacham Publishing, 1987. II-35. â€Å"Christians Who Helped Us To Get Started† (Praise Outreach). May. 1996. http://www.wolsi.com/~kitb/influ.html. (5 Dec. 1996). Contemporary Authors. Vol. 111, ed. Hal May. Detroit: Gale Research Inc., 1984. p. 470. Douglas, Robert E., Jr. â€Å"Elie Wiesel’s Relationship with God.† 3 Aug. 1995. http://www.stsci.edu/~rdouglas/publications/suff/suff.html. Encyclopedia of the Holocaust. Vol. 3, ed. Israel Gutman. New York: Macmillan, 1990. p. 1281. Sidel, Scott. â€Å"All Rivers Run to the Sea: A Review of the Memoirs of Elie Wiesel.† 1995. http://www.netrail.net/~sidel/reviews/wiesel.html. (5 Dec. 1996). Ten Boom, Corrie. The Hiding Place. United States: Bantam Books, 1971. Wiesel, Elie. Night. United States: Bantam Books, 1960.

Conclusive Interview of My Sister

Section 1. 1 – Interview I’m Rashad, and I’ll be conducting a conclusive interview on Shequita Perez, my sister. She is the oldest of 3 children. Shequita is a hard working single parent, and will give her very last to make someone else happy. She is the type of women who believes handling business is the first priority. I interviewed Shequita by asking about her past, present, and lastly her future. Shequita mentioned her past as being very exciting. Now that’s she’s grown, she feels as though she’s a better person than she was.Her best memories from the past would have to be, her high school days. She attended, and graduated from Helen Cox High year 09’. Shequita was very active in High School, she was head caption of the Majorette team. Besides, Shequita’s High School life, she spent most of her time with her mom, and little brothers. Out dinning, and traveling to Orlando Florida to Walt Disney World was also a time sheâ€⠄¢ll never forget. Being a hard working single parent has its up’s and down’s, but no one’s perfect. Shequita gave birth to Kaylah Kimannie A’Kyre Perez on October 14, 2008.Shequita mentioned, spending time with her daughter is priceless, just seeing the smile on her face lights up her entire day. Shequita grew to learn that parenting is a huge responsibility, and that can never be a reason to stop following your dreams. It just makes you more determined to follow your heart. Shequita indicated that her future would be beyond successful. She has plans on moving to Houston, Texas. In Houston she’s determined to own a house of her own, and her daughter will be getting a better education.Also, Shequita plans to start her own clothing line, and give back to the community on New Orleans, Louisiana. Giving back to make someone else happy, is all that really matters to shequita. There’s no better feeling than that. Life is all about growing. Knowin g where you are now, and where you would like to be. Motivation from self is the best motivation that you can ever receive. Never give up on what makes you happy, follow your dreams, and lastly your heart. In conclusion, I Shequita Perez couldn’t be more happy.